Friday, March 23, 2007

Popular Media: the key to viral marketing

Geoffrey Arone, the founder of FLock, who is now an Entrepreneur-In-Residence in our Menlo Park office, mentioned this company to me and I thought it was worth writting a post about it.
Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well.

UNICEF USA used their solution and the results have been fantastic. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media.

Through the course of testing and optimization, the number of daily REGISTRATIONS swelled to beyond 30,000 people a day — people registered at a rate of more than 1,000 people per hour. To learn more about the story, you can go to their website:
Their cost is reasonable (entry point is ~$5,000/month).